Groovy Bean Logo

The Groovy Bean Roasting Company sells its beans at Java Joe’s in Santa Fe. A popular hotspot for coffee enthusiasts, Groovy Bean needed a smart, savvy logo for its audience. The “G” in Groovy was used for this simple typographic solution, a logo that represents the bean’s transition from the plant to a roasted bean.

Art Director/Designer: Robert Innis
Studio: Cisneros Design, Inc.